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      <image:title>About Us - About cmc</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Content Marketing Consultancy - Excellence in Content Creation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Content Marketing Consultancy - Excellence in Content Creation</image:title>
      <image:caption>At Content Marketing Consultancy (CMC), we help your organization succeed through strategic content consultancy. We work with you and your teams in hands-on ways to optimize your content marketing and communication needs.</image:caption>
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    <lastmod>2024-06-03</lastmod>
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    <lastmod>2024-06-03</lastmod>
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      <image:title>Content Strategy Advice And Best Practice - In Defense of Short Form Content</image:title>
      <image:caption>A little bedside reading anyone?</image:caption>
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    <loc>https://www.contentmarketingconsultancy.net/consulting-resources/2017/11/5/brands-start-covering-news-now</loc>
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    <lastmod>2024-06-03</lastmod>
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      <image:title>Content Strategy Advice And Best Practice - Start Covering News Now</image:title>
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    <lastmod>2024-06-03</lastmod>
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      <image:title>Content Strategy Advice And Best Practice - The Not So Obvious ROI Of Corporate Blogging</image:title>
      <image:caption>Insights from your blog can easily be re-used in other company communications.</image:caption>
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    <lastmod>2024-06-03</lastmod>
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    <lastmod>2022-11-26</lastmod>
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      <image:title>Content Strategy Advice And Best Practice - Content Marketing Your Company Opinions</image:title>
      <image:caption>Oscar Wilde was never short of an opinion or two.</image:caption>
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    <loc>https://www.contentmarketingconsultancy.net/consulting-resources/the-cost-of-content-turning-expenses-into-assets</loc>
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    <lastmod>2022-11-26</lastmod>
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      <image:title>Content Strategy Advice And Best Practice - The Cost of Content: Turning Expenses Into Assets</image:title>
      <image:caption>Turn content into a revenue driver on your balance sheet.</image:caption>
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      <image:title>Content Strategy Advice And Best Practice - The Cost of Content: How Effectively Are You Managing Your Content Investment?</image:title>
      <image:caption>Research from Technavio points to a doubling of global spend in content by businesses by 2021.</image:caption>
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      <image:title>Content Strategy Advice And Best Practice - The Cost of Content: How Effectively Are You Managing Your Content Investment?</image:title>
      <image:caption>Words, words, words! Don't produce more than can easily be consumed by your audience.</image:caption>
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      <image:title>Content Strategy Advice And Best Practice - Doing Content Well Takes Time</image:title>
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    <lastmod>2021-04-22</lastmod>
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      <image:title>Content Strategy Advice And Best Practice - Managing Your Content Program: The Importance of Saying No</image:title>
      <image:caption>If you want to run a tight content ship, learn to say no.</image:caption>
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    <loc>https://www.contentmarketingconsultancy.net/consulting-resources/2017/10/31/cfo-to-ceo-exactly-how-much-are-we-spending-on-content</loc>
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    <lastmod>2021-04-22</lastmod>
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      <image:title>Content Strategy Advice And Best Practice - CFO to CEO: Exactly How Much Are We Spending on Content?</image:title>
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    <loc>https://www.contentmarketingconsultancy.net/consulting-resources/2017/10/2/five-reasons-to-build-an-in-house-agency</loc>
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    <lastmod>2021-04-22</lastmod>
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      <image:title>Content Strategy Advice And Best Practice - Five Reasons to Build an In-House Agency</image:title>
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    <lastmod>2021-04-22</lastmod>
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      <image:title>Content Strategy Advice And Best Practice - Avoid Blogger Heartache: Setting Up a Content Brief For Your Blog</image:title>
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    <lastmod>2021-04-22</lastmod>
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      <image:title>Content Strategy Advice And Best Practice - Strengthen Your Content Marketing Through News</image:title>
      <image:caption>Hold the front page.</image:caption>
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    <lastmod>2021-04-22</lastmod>
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      <image:title>Content Strategy Advice And Best Practice - Why Trust Is Key To Effective Marketing</image:title>
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      <image:caption>Frank Cooper, global CMO of BlackRock, places great value in the importance of cultivating trust.</image:caption>
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    <lastmod>2021-04-22</lastmod>
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      <image:caption>A good CEO knows all the best ideas start with a first draft.</image:caption>
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    <lastmod>2021-04-22</lastmod>
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      <image:title>Content Strategy Advice And Best Practice - The Cost of Content: Setting a Framework The CFO Understands</image:title>
      <image:caption>Building out a clear framework for executive review is a key element of effective marketing planning.</image:caption>
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    <lastmod>2021-04-22</lastmod>
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      <image:title>Content Strategy Advice And Best Practice - Drive Up Your Webinar Engagement</image:title>
      <image:caption>Mark Bornstein says a trend toward video webinars will continue into 2018.</image:caption>
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    <lastmod>2021-04-22</lastmod>
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      <image:title>Content Strategy Advice And Best Practice - Is Advertising Really Broken?</image:title>
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      <image:title>Content Strategy Advice And Best Practice - Is Advertising Really Broken?</image:title>
      <image:caption>Infinite scroll anyone?</image:caption>
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    <lastmod>2021-04-22</lastmod>
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      <image:title>Content Strategy Advice And Best Practice - Which Half Of Your Marketing Spend Is Working?</image:title>
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    <lastmod>2021-04-22</lastmod>
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      <image:caption>David Ogilvy, photo courtesy of Advertising Hall of Fame/Wikimedia Commons</image:caption>
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    <lastmod>2021-04-22</lastmod>
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    <lastmod>2021-04-22</lastmod>
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      <image:title>Content Strategy Advice And Best Practice - In A Climate Of Suspicion, Let Content Build Trust</image:title>
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    <loc>https://www.contentmarketingconsultancy.net/consulting-resources/2017/9/21/know-your-market-difference</loc>
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    <lastmod>2021-04-22</lastmod>
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      <image:title>Content Strategy Advice And Best Practice - Content Marketing Best Practice: Know Your Market Difference</image:title>
      <image:caption>What separates your business from the crowd?</image:caption>
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    <loc>https://www.contentmarketingconsultancy.net/consulting-resources/2017/9/28/empowering-cmos-within-the-enterprise</loc>
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    <priority>0.5</priority>
    <lastmod>2021-04-22</lastmod>
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      <image:title>Content Strategy Advice And Best Practice - Empowering CMOs Within The Enterprise</image:title>
      <image:caption>Professor Christine Moorman has conducted the CMO Survey twice-yearly since 2008. Photo courtesy of Duke University's Fuqua School of Business.</image:caption>
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